AURUM

Discover AURUM: The Bike of Champions

What is AURUM? AURUM is the exclusive bike brand from the multiple Grand Tour champions, Alberto Contador and Ivan Basso. To become a Grand Tour winner requires talent, focus and...

Discover AURUM: The Bike of Champions

What is AURUM? AURUM is the exclusive bike brand from the multiple Grand Tour champions, Alberto Contador and Ivan Basso. To become a Grand Tour winner requires talent, focus and...

Introducing Magma Essentia: Redesigned Rediscov...

What happens when you have managed to develop an excellent product? Are you satisfied and stop here? It is an option, but not the one we have taken at AURUM...

Introducing Magma Essentia: Redesigned Rediscov...

What happens when you have managed to develop an excellent product? Are you satisfied and stop here? It is an option, but not the one we have taken at AURUM...

Uncovering the #AurumExperience: 2 Years in the...

AURUM arrived in the UAE last winter season. We are soon to celebrate 2 years of AURUM in the UAE and we cannot think of a better way to celebrate than by...

Uncovering the #AurumExperience: 2 Years in the...

AURUM arrived in the UAE last winter season. We are soon to celebrate 2 years of AURUM in the UAE and we cannot think of a better way to celebrate than by...